Pure
Pure range is blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle environmentally friendly hair care regime.
Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.
Prescriptive and Preventative
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.
Moisturising and Gentle
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.
Prescriptive and Preventative
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.
Moisturising and Gentle
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
Sale
Pure Goddess Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...
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Pure Goddess Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...
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Sale
Pure Sacred Mask
Pure
Original Price
$41.95
Current Price
$35.95
INTENSE RESTORATIVE HYDRATION TREATMENT • Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.• E...
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Sale
Pure Forever Blonde Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...
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Sale
Pure Forever Blonde Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...
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Sale
Pure Colour Angel Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...
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Sale
Pure Colour Angel Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...
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Sale
Pure Precious Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...
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Sale
Pure Precious Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...
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Sale
Pure Precious Ends
Pure
Original Price
$35.95
Current Price
$30.95
LEAVE IN TREATMENT • Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade a...
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Sale
Pure Miracle Renew Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
ANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• ...
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Sale
Pure Miracle Renew Mask
Pure
Original Price
$41.95
Current Price
$35.95
ANTI-AGEING AND REJUVENATING TREATMENT • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water ...
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Sale
Pure Fusion Complex Shampoo
Pure
Original Price
$40.95
Current Price
$34.95
Pure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from s...
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Sale
Pure Fusion Complex Conditioner
Pure
Original Price
$40.95
Current Price
$34.95
Pure Fusion Complex Conditioner is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds fr...
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Sale
Pure Fusion Complex Bond Repair Treatment
Pure
Original Price
$40.95
Current Price
$34.95
Pure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuilds...
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Sale
Pure Fusion Complex Leave In Treatment
Pure
Original Price
$40.95
Current Price
$34.95
Pure Fusion Complex Leave In Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour int...
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Sale
Pure Up-Lift Volume Shampoo
Pure
Original Price
$38.95
Current Price
$33.95
WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...
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Sale
Pure Up-Lift Volume Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...
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Sale
Pure Beach Texture Spray
Pure
Original Price
$36.95
Current Price
$31.95
WEIGHTLESS VOLUME / TOUSLED FINISH • Creates messy undone styles adding volume and texture.• Protects against UVA, UVB and UV damage from the sun....
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Sale
Pure Styling Primer
Pure
Original Price
$37.95
Current Price
$32.95
A blow dry styling spray with anti-humidity heat protection that cuts drying time leaving hair perfectly primed for styling. Suitable for all hair ...
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Sale
Pure Volumising Spray
Pure
Original Price
$37.95
Current Price
$32.95
A lightweight body building root lift spray that creates dry texture and thicker hair. Suitable for all hair types. Benefits: Sulfate, paraben &a...
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Sale
Pure Sensual Curls
Pure
Original Price
$35.95
Current Price
$30.95
CURL RELAXING CREAM • Delivers lasting curl perfection, turning frizz into soft smooth curls.• Protects against frizz caused by humidity, sun, the...
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Sale
Pure Shaping Serum
Pure
Original Price
$34.95
Current Price
$29.95
STYLING VOLUME LOTION • A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looki...
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Sale
Pure Styling Cream
Pure
Original Price
$36.95
Current Price
$31.95
PLIABLE CREAM TO CREATE SHAPE • A versatile spreadable styling cream for medium hold and natural shine.• UV, thermal and humidity defence protects...
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Sale
Pure Plumping Clay Spray
Pure
Original Price
$33.95
Current Price
$28.95
INVISIBLE LASTING HOLD • Creates messy undone styles adding incredible volume and sexy flexible texture.• Invisible working spray that builds incr...
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Sale
Pure Curly Girly
Pure
Original Price
$38.95
Current Price
$33.95
MOISTURISING CURL PRIMER DEFINE SHAPE / D-FRIZZ • Define shape and eliminate frizz for beautiful touchable natural looking curls. • UV, thermal ...
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Sale
Pure Oomph Wax Spray
Pure
Original Price
$33.95
Current Price
$28.95
ULTRA FIRM FINISHING • Wax dry formula provides control with dishevelled volume for a casual matt finish.• High performance finishing spray.• Ther...
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Sale
Pure Finest Volumising Powder
Pure
Original Price
$39.95
Current Price
$33.95
FULL BODY / FLEXIBLE TEXTURE • Creates full body with flexible, invisible, natural looking texture.• Full body styling power.• Flexible texture.• ...
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Pure Extreme Lift & Deposit Colour
PurePpd free - an exciting intense range f fashion shadeds can be applied over natural or coloured hair Easy to use one step process Fast develop...
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Sale
Pure Walnut Scrub Hair and Scalp Pre-Wash Treatment
Pure
Original Price
$35.95
Current Price
$30.95
If your scalp requires a little extra TLC, look no further than Pure Walnut Scrub Hair & Scalp Pre Wash Treatment. Used as a pre-shampoo, it pr...
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Sale
Pure Halo Spray
Pure
Original Price
$33.95
Current Price
$28.95
Pure Halo Spray is a medium hold dry texture spray perfect for styling hair with hot tools. It creates natural movement and definition while prote...
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Sale
Pure Flourish Leave-In Treatment
Pure
Original Price
$36.95
Current Price
$31.95
Pure Flourish Leave-In Treatment is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient r...
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Sale
Pure Colour Optimising Treatment - Copper
Pure
Original Price
$32.95
Current Price
$28.95
Ideal to enhance / add copper tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or redu...
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Sale
Pure Colour Optimising Treatment - Rich Chocolate
Pure
Original Price
$32.95
Current Price
$28.95
Ideal for medium brown to light brown hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...
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Sale
Pure Colour Optimising Treatment - Red
Pure
Original Price
$32.95
Current Price
$28.95
Ideal to enhance / add red tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or reduces...
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Sale
Pure Colour Optimising Treatment - Beige
Pure
Original Price
$32.95
Current Price
$28.95
Ideal for blonde to very light blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...
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Sale
Pure Colour Optimising Treatment - Violet Blue
Pure
Original Price
$32.95
Current Price
$28.95
Ideal to tone and remove warmth on all levels Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper ton...
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Sale
Pure Colour Optimising Treatment - Mulberry Orchid
Pure
Original Price
$32.95
Current Price
$28.95
Adds soft mauve tones to blonde hair Ideal to tone and remove warmth on all levels Instant hair colour and nourishing treatment adds copper tones...
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Sale
Pure Colour Optimising Treatment - Dusky Rose
Pure
Original Price
$32.95
Current Price
$28.95
Adds soft pastel pink tones to blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones...
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Sale
Pure Guardian Angel Thermal Protection Heat Styling
Pure
Original Price
$35.95
Current Price
$30.95
Pure Guardian Angel Thermal Protection Heat Styling is a lightweight thermal protection mist which protects the hair from the heat of hot styling ...
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Pure Creme Paste Lightener
PureGentle Crème paste lightener for high performance results. Features:• Formulated with nourishing Illipe Butter for protection and hydration.• Illi...
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Pure Evolve Plex Lightening Powder
PureTime saving, high conditioning lightening powder with up to 9 levels of light. Key Features: 9 Levels of fast-acting lift, Pure Evolve Plex ...
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Sale
Pure Miracle Renew Conditioner
Pure
Original Price
$38.95
Current Price
$33.95
ANTI-AGEING AND REJUVENATING Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Org...
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Sale
Pure Deluxe Pomade
Pure
Original Price
$35.95
Current Price
$30.95
Pure Deluxe Pomade holds your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing part...
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Pure Colour Angel Gift Pack 2024
Pure
$79.95
Pack Includes: 1x Pure Colour Angel Shampoo 300mlPure Colour Angel Shampoo 300ml is formulated with Organic Açai Oil, Shea Butter and Mongongo Oi...
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Pure Miracle Renew Gift Pack 2024
Pure
$79.95
Pack Includes: 1x Pure Miracle Renew Shampoo 300mlPure Miracle Renew Shampoo 300ml cleanses and helps restore hair that is stressed from exposure...
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Pure Up-lift Gift Pack 2024
Pure
$79.95
Description The Pure Uplift Volume Trio is a limited edition set that includes three popular products that are ideal for fine or flat hair...
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Pure Body Wash Daily Body Cleanser - Limited Edition
Pure
$22.95
Pure Body Wash 300ml A gentle body wash that creates a soft, creamy, and foamy lather for a refreshing cleanse. Deeply moisturising for soft, suppl...
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