Redken is one of the world’s most famed haircare brands, with high quality items tailored to every hair type and concern. The brand was built on three principles -- protein technology, pH optimisation and professional quality -- which are reflected in their formulas.

Redken shampoo along with its conditioners, treatments, and styling products continues to lead the way in world-class hair care. Haircare products that cleanse, moisturize, nourish, strengthen, smooth, repair and protect specifically for your hair type.

Redken research and development stems from a selection of elite professional salons, focussed on constantly innovating the haircare industry.