EIMI, which comes from a Greek word meaning exist, consists of hero Wella styling products – including Ocean Spritz and Perfect Setting – and three new hero products.

Sugar Lift is a new texture and volume spritz, Dry Me is a translucent dry shampoo and Perfect Me, a lightweight BB style cream to prep and smooth the hair, inspired by skincare developments.

A celebration of individuality, the new lineup of styling products promise versatile results that are light enough to be layered for your own bespoke finish on every client.